“We should be open-minded and take it, the rise of tea shops overseas, as positive news,” said Sun Danwei, general manager of Beijing Wuyutai Tea, a 125 anni brand that owns 270 shops in China.

“They are promoting knowledge of Tea all over the World and preparing customers for quality Tea,” said Sun, whose company is planning to open a store in Hong Kong as a first step to entering the market outside the Mainland.

Recognizing the growing demand, the US-based coffee giant Starbucks (NASDAQ:SBUX) has launched a variety of Tea-related products in recent years.

In response, Chinese companies such as Wuyutai are also attempting to broaden their appeal to younger consumers by producing Tea-flavored ice cream and also developing applications for Apple (NASDAQ:AAPL)electronic products providing subscribers with the latest news from the industry, and instructions on how to brew the perfect cup. It has also opened a restaurant in Beijing that serves a range of dishes in which Tea is used as a flavoring or major ingredient.

“It is not only about selling Tea. It’s about everything to do with Tea: The drink itself, the history, even the pots used in its preparation. The Japanese are doing a better job than us,” Sun said, referring to the vast numbers of Tea shops and centers on the streets of China’s neighbor to the East.

She admitted that it can be something of an effort to explain the cultural significance of Tea to foreigners, but once they become interested, she said, many find it fascinating.

“The government should take full advantage of existing networks such as the Confucius Institutes, government-backed organizations that promote the Chinese language and culture overseas, to push China’s tea culture across the World. The task is too difficult for individual companies to undertake at the present time.”

Chinese Tea is set to regain its popularity overseas, because more people are becoming interested in the Country and Tea is an integral part of our culture.

I have taken to drinking a cup of Chinese Green Tea daily…

Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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