Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA

Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA

Box Office: ‘X-Men: Apocalypse’ Tops with $80-M; ‘Alice Through the Looking Glass’ DOA


Globally, ‘X-Men’ takes $265.8-M at the box office

Bryan Singer’s X-Men: Apocalypse won at the Memorial Day box-office, crushing Johnny Depp’s family-friendly Alice Through the Looking Glass.

Apocalypse grossed $65.3-M for the 3-day weekend, putting its 4-day holiday gross at an estimated $80-M from 4,150 theaters, 30% behind Singer’s X-Men: Days of Future Past ($110-M). The big difference between the 2 films: Apocalypse was destroyed by many critics, who really liked Days of Future Past, released over Memorial Day weekend in Y 2014..

While Apocalypse came in a bit below expectations, Disney’s (NYSE:DIS) big-budget Alice Through the Looking Glass was DOA. Alice 2, receiving terrible reviews across the board, grossed $27-M from 3,763 locations over the 3-day weekend for an estimated $34.2-M for the 4-day debut, that is 70% behind Tim Burton’s Alice in Wonderland, which opened to a stunning $116-M in the Spring Y 2010.

Industry projections for Alice 2 are being revised downwards throughout the weekend, a sign of poor word of mouth. Family-friendly films generally see an uptick on Saturday; Through the Looking Glass fell 7%.  The film cost $170-M to produce.

Females made up the majority of the NA audience (57%), while adults (57%) beat families (32%).

Overseas, Alice 2’s box office debut was mixed with $65-M from 77% of the marketplace for a global debut of $99.2-M.

The film’s A- CinemaScore may be helpful.

Though no studio likes to post a DOA film, Disney can withstand the hit

The studio is crossing $4-B in Y 2016 global box-office revenue faster than any company in history; Captain America: Civil War ($1.11-B), Zootopia ($992-M) and The Jungle Book ($880-M), which overtook Batman v. Superman: Dawn of Justice ($871.1-M) over the weekend to rank as the # 3 film YTD.

Among holdovers, Sony (NYSE:SNE) and Rovio’s The Angry Birds Movie crossed the $229-M mark globally. Placing # 3 domestically in its 2nd frame, the animated film earned $24.6-M from 3,932 theaters over the weekend for a total of $72.3-M. Overseas, it grossed another $31.8-M for a foreign box office of $157.2-M.

At # 4 was Disney and Marvel’s juggernaut, Captain America: Civil War. The Superhero tentpole took in $19.7-M from 3,395 cinemas, good enough to pass up Deadpool ($362.8-M) to become the #1 film of the YTD domestically with $377.2-M.

Universal’s, a unit of Comcast (NASDAQ:CMCSA) R-rated comedy Neighbors 2: Sorority Rising rounded out the Top 5 with $11.4-M from 3,416 theaters for a domestic total of $40.7-M through Monday. Internationally, the comedy has earned $36.5-M for a global box office of $77.2-M.

Shane Black’s The Nice Guys slipped to # 7 in its 2nd frame. The Russell Crowe-Ryan Gosling comedy took in $8.1-M from 2,865 theaters for a domestic take of $23.5-M and early worldwide box office of $28.5-M.

Amazon Studios (NASDAQ:AMZN) and Roadside’s Jane Austen adaptation Love & Friendship expanded at the specialty box office, placing # 9 with an estimated $3.1-M from 493 theaters for a domestic take of $4.1-M.

Have some fun see a movie this week.

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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