Box Office: ‘Thor 2’ Takes $86.1-M Domestic, and $327-M Globally

Posted by: : Paul EbelingPosted on: November 11, 2013 Box Office: 'Thor 2' Takes $86.1-M Domestic, and  $327-M Globally

Box Office: ‘Thor 2’ Takes $86.1-M Domestic, and  $327-M Globally


Thor 2, returna Chris Hemsworth in the title role  is enjoying “The Avengers” halo effect; “12 Years a Slave” does solid business in nationwide expansion, as “Captain Phillips” crosses $90-M.

Marvel Studios and Disney’s (NYSE:DIS) Thor: The Dark World charged its way to a $86.1-M domestic launch as it continued its global run, finishing the weekend with a strong $327-M in worldwide ticket sales.

That is an impressive start considering the 1st Thor, which debuted to $65.7-M domestically in May 2011, grossed $449.3-M globally in totol. The sequel nabbed one of the top November openings of all time in North America, although it could mot quite match the $88.4-M earned by Skyfall on the same weekend last year.

The 3-D Tentpole  returns Chris Hemsworth as the Hammer-wielding SuperHero has grossed $240.9-M internationally, where it rolled out last weekend. Thor 2 is pacing a very strong 90% ahead of the original title, which topped out at $268-M internationally.

Thor 2 has already eclipsed the $192-M earned by Captain America: The First Avenger.

Russia leads overseas with $24.1-M, followed by the UK with $22.6 million and China where it opened Friday, with $19.6-M.

The movie is doing big business in Imax (NYSE:IMAX) theaters, which generated $11-M in global ticket sales.

Thor 2, like Iron Man 3, is benefiting from 2012 global blockbuster The Avengers, the crown jewel in Marvel’s SuperHero film empire. The Avengers, which featuresHemsworth as Thor and Robert Downey Jr. as Iron Man, among other Marvel characters, earned $1.5-B worldwide to become the # 3 film of all time behind Avatar and Titanic.

For the 1st time in Marvel’s The Avengers series, Thor 2 grossed slightly more domestically Saturday than on Friday ($31.7-M Vs $31.6-M in a major victory for Marvel and Disney’s marketing operation. Usually, Friday is by far the biggest day because of the “fan boy” audience.

Thor 2 played to all quadrants of the moviegoing audience and quickly transformed into a date-night movie, with couples making up 62 percent of the audience. Families made up 21 percent of those buying tickets, and teens, 17 percent. All told, 39 percent of ticket buyers were under the age of 25, and 61 percent over. The sequel posted an A- CinemaScore, compared to a B+ for the first Thor.

Kenneth Branagh directed the first Thor, while the sequel is from filmmaker Alan Taylor.

Most films shied away from opening opposite Thor 2, in a counter programming move, both 12 Years a Slave and About Time are making major expansions this weekend.

Steve McQueen’s awards favorite 12 Years a Slave made a daring move in upping its theater count from 410 to 1,144. The harrowing slave drama grossed a solid $6.6-M, putting it at # 7 and pushing its domestic total past $17.3 million for Fox Searchlight and the producers. The movie continues to over-index among African-Americans.

Richard Curtis’ About Time was not lucky. The Working Title film, distributed by Universal, earned $5.2-M as it increased its location count to 1,200 for a 9th-place finish and soft $6.7-M domestic gross.

The Holdovers;

Paramount’s Jackass Presents: Bad Grandpa continued its dazzling run, coming in # 2 in its 3rd weekend after grossing $11.3-M for a domestic total of $78.2-M.

Relativity Media’s 3-D animated offering Free Birds and CBS Films comedy Last Vegas followed.

Free Birds grossed $11.2-M in its 2nd weekend for a North American total of $30.2-M, Last Vegas took in $11.1-M in its 2nd frame for a total $33.5-M.

Ender’s Game came in # 5, earning $10.3-M for a domestic take of $44-M.

Among awards contenders, Sony’s Paul Greengrass drama Captain Phillips, starring Tom Hanks, crossed $90-M in its 5th outing, grossing $5.8-M for a total $91-M.

The Metropolitan Opera’s The Met: Live in HD scored solidly with Saturday’s live broadcast ofPuccini’s Tosca in 800 North American theaters, taking $2.3-M.


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Paul Ebeling

Pattern Recognition Analyst, equities, commodities, forex
Paul Ebeling is best known for his work as writer and publisher of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly-regarded, weekly financial market letter, where he enjoys an international audience among opinion makers, business leaders, and respected organizations. Something of a pioneer in online stock market and commodities discussion and analysis, Ebeling has been online since 1994. He has studied and worked in the global financial and stock markets since 1984.

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