Box Office: Bad Reviews and Audience Reaction Hurts ‘Suicide Squad’

Box Office: Bad Reviews and Audience Reaction Hurts ‘Suicide Squad’

Box Office: Bad Reviews and Audience Reaction Hurts ‘Suicide Squad’


David Ayer’s Suicide Squad  opened to $135.1-M at the North American box office, but bad reviews and tepid audience reaction are taking a heavy toll.

After taking in $65.1-M Friday, it looked like the Warner Bros.’ a unit of  Time Warner (NYSE:TWX) tentpole, playing in 4,255 theaters, would debut to $145-M. But traffic slowed dramatically throughout Saturday, or 41% D-D, a steep drop.


The big Q heading into the weekend was whether the latest film in Warners’ growing DC Extended Universe could beat another irreverent superhero offering

Now, Suicide Squad‘s playability also is in question after receiving a B+ CinemaScore from North American audiences. While it’s better than the B awarded to Batman v. Superman, movies have much better legs when receiving some variation of an A rating.


Leading polling service PostTrak shows females making up about 43% of the audience.

Moviegoers under the age of 18 liked the movie best, giving it an A. Insiders at Warners are hopeful this translates into strong midweek business before school resumes. Also, those under 35 gave it an A-.

Suicide Squad performed nicely in IMAX Theaters (NYSE:IMAX) which delivered an August-best $12-M in North America and $7.2-M overseas.

The weekend’s other new nationwide offering in North America was EuropaCorp and director Barry Sonnenfeld’s Nine Lives, a family-friendly film starring Oscar-winner Kevin Spacey as a neglectful dad turned into a cat. Jennifer Garner co-stars in the movie, the film earned a B+ CinemaScore.

Nine Lives opened to $6.5-M from 3,264 theaters for a 6th-place finish.

Universal’s Jason Bourne, starring Matt Damon, fell to # 2 in its 2nd frame, falling 62% to $22.7-M for a domestic box office total of $103.4-M. That is a much bigger fall than the 1st 3 Bourne films starring Mr. Damon. Overseas, the spy action film grossed $20.9-M from 56 markets for a foreign total of $91.9 and global box office of $195.4-M.

STX’s comedy Bad Moms fell 40% in its 2nd frame. The R-rated film, holding at # 3, earned $14.2-M for a domestic total of $51.1-M. Internationally Bad Moms opened in 9 new markets, grossing $2.9-M from a total of 21 territories for an early foreign box office of $5.5-M.

Illumination Entertainment and Universal’s The Secret Life of Pets and Paramount’s Star Trek Beyond rounded out the Top 5 with an estimated $11.6-M and $10.3-M, respectively.

Secret Life of Pets barked past the $500-M global mark after earning another $68.6-M overseas from 41 markets for a foreign total of $182.6-M and domestic box office of $319.6-M. Through Sunday, the animated film has earned $502.2-M to date.

Star Trek Beyond earned another $5.3-M from 40 markets for a foreign take of $66.5-M and worldwide box office of $194.5-M to date.

Have some fun see a movie this week

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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