At The Movies: ‘Non-Stop’ Takes $30-M, ‘Son of God’ # 2 With $26.5-M

Posted by: : Paul EbelingPosted on: March 3, 2014 At The Movies: 'Non-Stop' Takes $30-M, 'Son of God' # 2 With $26.5-M

At The Movies: ‘Non-Stop’ Takes $30-M, ‘Son of God’ # 2 With $26.5-M

CMCSA, NWSA, SNE, TWX, VIAB

Both films doing strong business over the Oscar weekend, the family blockbuster “The Lego Movie” topped the $200-M mark in North America, a R-rated version of “Anchorman 2″ is DOA.

Non-Stop notches another winner for Liam Neeson’s career as an action star, Non-Stop topped the North American box office with a $30-M debut.

Among Neeson’s action-thrillers, Non-Stop marked the best showing outside of Taken 2, which opened to $49.5-M in Y 2012. Overseas, Non-Stop opened to $20-M from 21 markets for a $50-M global launch.

Universal’s, a unit of Comcast (NASDAQ: CMCSA) Non-Stop is a needed win for Joel Silver’s Silver Pictures, which produced the movie.

Non-Stop, starring Neeson as US Air Marshal who gets into big trouble on a transatlantic flight from New York to London, is the 1st Silver Pictures film released by Universal under its new deal with Silver, who prior had a longtime deal with Warner Bros.

“Liam has become an incredibly reliable star, and I’m very proud of the film” said Universal distribution chief Nikki Rocco

Directed by Jaume Collet-Serra, Non-Stop was impressive for drawing younger moviegoers, with 35% of ticket buyers under the age of 25. Females made up 51% of the overall audience, which delivered the film an A- CinemaScore.

Sony (NYSE:SNE) and MGM’s RoboCop which came in # 1 overseas, where doing better than in North America. The sci-fi remake took in $30-M internationally for a total $136-M. Domestically, it has earned $51.2-M for a world total of $187.2-M.

The weekend’s other new offering, the Christian film Son of God, was also a winner.

The 20th Century Fox a unit of News Corp. (NASDAQ:NWSA) release debuted to $26.5-M, the 2nd-best opening for a Christian film after The Passion of the Christ according to the data.

Mark Burnett and Roma Downey’s Son of God, chronicling the life of Jesus Christ and starring Diogo Morgado, is an unusual offering in that it was adapted from their hit television miniseries The Bible.

Son of God also earned an A- CinemaScore, Son of God amassed more than $4-M in advance ticket sales, thanks to interest from churches and religious organizations that set group outings and theater takeovers.

Hispanics made up 22% of the audience, a potent showing. And a Spanish-language version of the film made up 4% of the gross, a strong number.

Females made up more than 60% of Son of God’s audience, while 82%of ticket buyers were over the age of 25.

Son of God is the 1st in a group of biblical and faith-based films set for release in Y 2014. On 28 March, Paramount a unit of Viacom (NASDAQ:VIAB) debuts Darren Aronofsky’s Noah.

Warner Bros. a unit of Time Warner (NYSE: TWX) and Village Roadshow Pictures’ The Lego Movie fell to # 3 after ruling the domestic box office for 3 weekends running, falling a 33% to $21-M and crossing the $200-M mark domestically, its total through Sunday is an estimated $209.3 million. Internationally, Lego took in another $21-M, pushing its world cume to $330.4-M.

George Clooney’s The Monuments Men remained strong, grossing $5-M to come in # 4 and ending Sunday with a domestic total of $65.7-M.

Rounding out the Top 5 is Kevin Costner’s spy thriller 3 Days to Kill. Facing formidable competition from Non-Stop, the pic fell 60% in its 2nd weekend, grossing $4.9-M for a domestic total of $20.7-M.  The movie is from Relativity Media and EuropaCorp on a theme from Luc Besson

RoboCop placed # 6 domestically with $4.5-M, followed by Constantin Films’ ill-fated $100-M epic Pompeii, which fell to # 7 in its 2nd outing  with $4.3-M for a disastrous domestic total of $17.7-M. Overseas, it also is struggling, grossing $16.4-M for an international total of $47.7-M and world take of $65.4-M.

At the specialty box office

Indian film and 2013 Cannes Film Festival entry The Lunchbox enjoyed a solid debut for US distributor Sony Pictures Classics, grossing $51,325 from 3 theaters for a location average of $17,108, the best of the weekend.

Have some fun, see a movie this week.

HeffX-LTN

Paul Ebeling

 

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Paul Ebeling

Pattern Recognition Analyst, equities, commodities, forex
Paul Ebeling is best known for his work as writer and publisher of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly-regarded, weekly financial market letter, where he enjoys an international audience among opinion makers, business leaders, and respected organizations. Something of a pioneer in online stock market and commodities discussion and analysis, Ebeling has been online since 1994. He has studied and worked in the global financial and stock markets since 1984.
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