Apple’s (NASDAQ:AAPL) Market Share Falling in China
Sales of iPhones continue to fall in urban China and now trail Chinese brands such as Huawei and Xiaomi, an industry survey showed Thursday.
In Q-2, Apple accounted for 17.9% of smartphone sales in urban China, 1.8 percentage points less than a year ago, according to a survey conducted by Kantar Worldpanel.
“The decline has pushed Apple behind Huawei at 25.7% and Xiaomi at 18.5%,” said Tamsin Timpson, strategic insight director at Kantar Asia, iPhone 6s and 6s + remain its top sellers.
With the iPhone SE in short supply, the model made little impact, accounting for only 2.5% of total sales.
In contrast to the decline in China, iPhones returned to growth in France, Germany, Great Britain, Italy, Spain and the US.
In the United States, Apple’s sales grew 1.3 percentage points Y-Y, accounting for 31.8% of all sales.
Kantar Worldpanel ComTech carries out monthly panel surveys among Chinese urban mobile phone users to monitor the market share of various brands.
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