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Apple (NASDAQ:AAPL) buyers in “Dust-Up” over screens

Word spread on the internet that a man threatening to smash his 27-in iMac outside an Apple outlet on Shanghai’s Middle Huaihai Road, and was asked to come into the store accompanied by 10 police officers.

“I told them I need a refund, and they owe Chinese users an apology,” the man, Zou Hongqing, told China Daily.

Zou said his computer developed dust spots because of defective design and should be recalled. He said he arrived in Shanghai 6 days ago to sue Best Buy, an authorized distributor of Apple.

Shanghai’s Xuhui District Court will mediate between Zou and Best Buy on 20 March.

Apple declined to comment on the incident, but had said earlier that the problem was caused by the dust in the air in China, rather than being a quality or design flaw, provoking outrage among users Nationwide.

Zou, a 45 anni photographer, bought the computer in September 2010. After 1 yr of use, he discovered a lot of dust on the LCD display that severely blurred his view. “The dust is somehow inside the panel. You simply cannot get to it by removing the glass,” he said.

Zou then contacted Best Buy and Apple, asking for replacement or repair. But Apple’s stance is the warranty he bought does not cover dust and that his situation is a 1-off case. “How is that possible? I run air purifiers in my home. This has to be a design flaw or defect,” Zou said.

A manual on Apple’s website advises users not to operate the computer in areas with airborne dust, smoke or fireplaces. Otherwise, “tiny airborne particles may, in rare instances, enter the ventilation openings of your iMac and under certain circumstance result in a slight haze on the inside surface”.

To protect his rights and gather more evidence, Zou founded an online chat room that attracted more than 100 iMac consumers in similar situations. One user has spent thousands of Yuan replacing 4 screens, but the dust problem lingers.

“As a World-class computer manufacturer, how could Apple shift the problem onto others and ignore its own defects?” asked another angry user.

A poll conducted by information technology portal www.pcpop.com in December showed that 74% of iMac users surveyed encounter dust problems, while 84% said the problem does not occur on computers from other manufacturers.

iMac’s dust problem is not unique to China. Many American and European buyers have to tackle the dust problem and they complain online that Apple will not cover the expenses for changing displays.

On Apple’s websites, there are a number of clients complaining about the dust issue. A user named Ginnin from Moscow said the Apple service in Moscow attributed her dust spot problem largely to environmental causes, and another buyer from California said he had to pay $600 to fix the display.

Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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