Amazon.com, Inc. (NASDAQ:AMZN) Android Apps B’Day Bash Enthuses Users

Posted by: : Viraj ShahPosted on: March 24, 2014 Amazon.com, Inc. (NASDAQ:AMZN) Android Apps B’Day Bash Enthuses Users

Amazon.com, Inc. (NASDAQ:AMZN) started off is app store dedicated to meet the needs of the android O.S powered digital devices three years back. Since its humble beginnings, the app store has transformed into one of the most popular and revenue generating platforms for the $169 billion market capped online behemoth, with tens of thousands of games and apps being developed and sold on the Amazon platform by its millions of users.

3rd Year B’Day

On the Android App service turning three recently, Amazon.com, Inc. (NASDAQ:AMZN) has been spreading the cheer, by offering its users a whole host of specially priced and incentivised offerings o the android app store. These offers include, discounted pricing on top selling games, books being offered free and a whole host of other freebies. The offer got upgraded today, where in users can download a plethora of seriously trendy apps for free, which till yesterday could cost them up to $20 dollars.

Huge Mark Downs

Some of the most popular and priciest games which are being offered for free today are “mSecure – Password Manager and Secure Digital Wallet which has a marked price of $9.99, PrintHand Mobile and Print Premium which originally costed $12.95 and Battle Maiden Yuko Runner which till yesterday costed a round $10.00. Over and above the free apps, Amazon.com, Inc. (NASDAQ:AMZN) is making it a memorable birthday celebration of the platform for its users by offering huge mark downs on purchases done on a slew of apps.

Calculated Move

The move to give out free apps, might seem a costly birthday gift to be doling out in the short term, but analysts are of the opinion, that this is a well crafted move by the Seattle based firm, since the move will provide the company with a host of new users who get drawn to its apps since they are free to being with, but are more than likely to convert to paid apps, once these offer based apps come up with newer versions.

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Viraj Shah

Analyst at HEFFX
HEFFX Trading Room is lead by Shayne Heffernan and research from the Trading Desk is prepared by contributor Cyrus, Cyrus has done a M.Com (Finance) and currently pursuing CFP. He is a technical analyst who tracks US markets along with other global markets like India very closely. He is very passionate about stocks and believes that money can always be made in market.
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