54 Million Americans Prefer Cash as a Long-Term Investment

54 Million Americans Prefer Cash as a Long-Term Investment

54 million Americans prefer cash investments with money not needed for more than 10 years, according to a new Bankrate.com (NYSE: RATE) report. Click here for more information:


“While cash investments are entirely appropriate for short-term needs, such as an emergency fund, they are completely inappropriate for long-term investment horizons,” said Greg McBride, CFA, Bankrate.com’s chief financial analyst. “Returns on cash investments often trail the rate of inflation, with savers losing buying power as a result.”

The most popular investment option for money not needed for more than a decade is real estate (25%), followed by cash (23%), stocks and precious metals tied at 16%. The least popular option are bonds (5%).

“The preference for real estate is well suited for investment horizons of more than a decade, but the apathy many investors feel towards the stock market is detrimental to achieving their long-term financial goals,” McBride added. “Yes the market is volatile, but the market has rewarded long-term investors that show patience and discipline.”

Additional findings:

  • Cash investments were favored more by households with incomes under $50K and less among those with above average incomes.
  • Younger millennials (18 to 25 year-olds) overwhelmingly chose cash as their preferred investment for money not needed for 10+ years, by more than a 2-to-1 margin over the next highest, real estate. Older millennials (26 to 35 year-olds) had the same propensity as the older age groups to cite real estate as their top choice for long-term investment (28%).
  • Generation X is the least likely to turn to the stock market for long-term investing (13%), compared to millennials (17%).

Bankrate.com’s Financial Security Index found that women’s feelings of financial security are higher than men’s for the first time, with women noting improved job security and an increase in comfort level with debt more so than men. While Americans indicated that their feelings of job security have improved from one year ago, the readings were not as glowing as seen in recent months.

The survey was conducted by Princeton Survey Research Associates International. PSRAI obtained telephone interviews with a nationally representative sample of 1,000 adults living in the continental United States. Interviews were conducted by landline (500) and cell phone (500, including 319 without a landline phone) in English and Spanish by Princeton Data Source from July 7-10, 2016. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is plus or minus 3.7 percentage points.

About Bankrate.com:

Bankrate.com provides consumers with the expert advice and tools needed to succeed throughout life’s financial journey. For over two decades, Bankrate.com has been a leading personal finance destination.  The company offers award-winning editorial content, competitive rate information, and calculators and tools across multiple categories, including mortgages, deposits, credit cards, retirement, automobile loans, and taxes. Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of over 600 local markets, Bankrate generates rate tables in all 50 U.S. states. Bankrate develops and provides web services to more than 100 cobranded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the internet, such as Comcast, Yahoo!, CNBC and Bloomberg.  In addition, Bankrate licenses editorial content to more than 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times and The Los Angeles Times.

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Shayne Heffernan Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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