31st China Wedding Expo

31st China Wedding Expo

The 31st China Wedding Expo, sponsored by the China Portrait Photography Society (CPPS) and the Council for the Promotion of International Trade Shanghai, will be held concurrently with China Baby Photo Expo 2017 at the Shanghai New International Expo Center from February 22 to February 25, 2017. The event is hosted by Shanghai International Exhibition Service Co., Ltd.

The highly professional event has become the trendsetter for China’s wedding photography industry

The China Wedding Expo is being held for the 16th consecutive year. The solid 16 years of experience that the organizers have under their belt speaks to the event’s many achievements over the years and today. The China Baby Photo Expo is the nationwide event for the gathering of the leading players in China’s portrait photography industry, while serving as the international expo for Asia’s leading association across the sector, United Asian Professional Photography (UAPP). The expo is the place where the latest frontier technologies and innovations across the portrait photography industry are unveiled. As the trendsetter and leader for China’s wedding photography industry, the China Wedding Expo has become the sector’s largest professional and international expo in Asia and across the globe, and has consistently drawn wide attention from industry insiders.

The largest expo of its kind worldwide, with more than 1,000 new products being debuted

The 31st China Wedding Expo, housing over 1,000 domestic and international exhibitors across a 120,000-square meter space, maintains the event’s role as one of the world’s largest bridal and wedding exhibitions. More than 100,000 visitors are expected to pass through the entrance doors during the 4-day event. The venue will be host to four exhibition platforms – the China International Wedding Dress & Fashion Accessories Expo, the China Wedding Theme Photography Expo, the China Wedding Photo Album, Frame & Supplies Expo and the China Wedding Supplies and Honeymoon Photography Expo – in addition to 12 themed pavilions. It will house the leading brands throughout the industry and the most comprehensive range of wedding dress themes. More than 1,000 new products from domestic and international exhibitors will be on display for the first time, with the expectation of drawing the attention of industry watchers worldwide.

The increasingly international focus of the event has translated into an unprecedented number of leading Chinese and foreign brands contending on the same stage

Some of the most influential high-end wedding dress brands from the United States, Italy, Malaysia and Japan will stand side by side with China’s leading brands as they vie for attention from buyers and reviewers. South Korea’s top wedding dress brands favored by Korean celebrities and consumers are expected to have a major footprint at the expo. Joining hands with high-cost designers, these brands will showcase new luxury wedding dresses featuring fashion elements that are currently trending in China. Leading brands for a wide array of premier cosmetics, accessories, albums, frames and props for the taking and exhibiting of photographs plan to exhibit stunning new products at the event, setting the direction for the next fashion trends across the industry.

Cutting-edge portrait photography combines with the latest Internet technology, redefining wedding photography as they meet expections from consumers for a higher level of customization

The China Wedding Expo has continually and successfully executed on its self-appointed mission of “highlighting new products and leading the trends across the wedding industry”, keeping the event at the forefront of industry and fashion trends as well as a serving as a driver for innovation. Top theme photography brands from China and abroad will gather in the well-defined exhibition zones, where they will showcase how new technologies such as unmanned aerial vehicles (UAVs), virtual reality (VR) and live photography are applied in the theme, outdoor, honeymoon and destination wedding photography segments, resulting in incomparable and personalized photography experiences for new couples.

A wide variety of concurrent events create platforms for exchanges and cooperation

During the 31st China Wedding Expo, the CPPS Executive Representative Assembly, the Inauguration Ceremony of the CPPS Professional Committee for Post-Production, and the “Thesis” Seminar for Secretaries General of Wedding Photography Industry Associations in China will be held concurrently. The sponsors of the event have also organized a variety of lectures and events, including an exhibition of the works that will be entered into the competition for the World Photographic Cup, the 2017 China Wedding Dress and Gown Procurement and Exchange Salon, makeup training courses, lectures on color and quality control in post-production, the Internet + Mater Forum, and seminars on score system management.

People-oriented services that create a healthy trade environment

The China Wedding Expo plans to continue focusing on further enhancements to the brand as well as on innovations in services. For this year’s event, a special lounge section for the directors of the China Portrait Photography Society as well as a separate section for consultations concerning legal matters will be set up, creating a comfortable environment for business discussions.

Multiple pre-registration channels, including the official website, the downloadable app and the event’s WeChat presence, are easily accessible to anyone wishing to attend. By completing the pre-registration form available on any of the channels and showing the provided pass upon arrival at the event, visitors will be able to gain entry to the exhibition site without needing to wait in line and go through any check-in procedure.

China Baby Photo Expo: the children’s photography market is expected to take off thanks to favorable government policies

Stimulated by the change in the Chinese government’s policy which now allows couples to have a second child, the children’s photography market has entered into a period of explosive development. China Baby Photo Expo 2017 will be held concurrently and the 20,000+ square-meter exhibition is expected to attract 50,000 attendees. The event will showcase a full range of products and services from the leading brands at affordable prices in the W4 and W5 halls. It is an event not to be missed.

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Shayne Heffernan Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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